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Retargeting

Retargeting brings back the other 98 percent by keeping track of patients who visit your site and displaying your retargeting ads to them as they visit other sites online.

dentist Retargeting, Dental Retargeting

How does retargeting work?

The good news is that your Conversion Whale package takes care of all of the technical aspects of retargeting, so you don't have to worry about it. Essentially though, we place a JavaScript code at the bottom of your site that creates a list of people who visit your site by placing anonymous retargeting cookies in their browser. (Cookies are electronic messages sent to a web browser as a text file that identify users.) This list of cookies allows Conversion Whale to display retargeting ads to your potential customers as they visit other sites. Because Conversion Whale works with the largest ad exchanges, we can retarget your customers just about anywhere they might go.

Why is retargeting so successful?

Retargeting generates greater return on new patient acquisitions by keeping your brand front and center and bringing "window shoppers" back when they're ready to schedule an appointment. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of solid branding and repeated exposure.

Retargeting on mobile

Did you know 2015 was the first year mobile searches surpassed desktop searches? Mobile is by far the best place to reach your future patients. Today's patients regularly shift between desktop, mobile and tablet devices throughout the day. The rise of mobile presents an enormous opportunity for our clients to reach geo-targeted audiences with the right message at the right time.