Google mobile searches surpassed desktop searches in 2015 for the first time ever. If you're looking to grow, mobile must be at the top of your mind. According to Ted Schadler of Forrester Research, "Mobile isn't the new thing, it's everything... by 2017, 2.3 billion smartphones and more than 660 million tablets will be in the global marketplace."
What is click-to-call?
Click-to-call, also known as click-to-talk, click-to-chat, and click-to-text, is a form of web-based communication in which a person clicks an ad (such as a button, image, or text) to request an immediate connection with another person in real time either by phone or in person.
In other words, click-to-call marketing means that we're able to display a clickable phone number advertisement to prospects with a phone in hand. Now more then ever, patients are searching for dental services on their smart phones, so it's important that your practice is the number they click to call.
Mobile marketing for dental offices
Dental offices are unique compared to other businesses. They are brick-and-mortar by definition, but they're also classified as a service-based business, which is why mobile marketing is so successful for dental offices. Patients call multiple dental offices before they select a service provider, but comparisons are limited by geographic location. So as long as your mobile marketing is more prominent than other dental offices within your radius, you'll win the business.
We find more than 77 percent of our dental office conversions are performed on a mobile device, which is why our team creates campaigns targeted only to smartphones.